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Professional Journey

AffiniPay

Principal Product Manager

July 2023 – Present

Leading embedded fintech solutions, document automation, and helping level up teams to be outcome-focused and build successful products. I am currently leading the launch of our 0 to 1 spend management and credit card offering, Smart Spend, including initial customer discovery, vendor evaluation and selection, building and iterating the product through Beta, and GTM. I champion outcome-focused and customer-centric product development, leading initiatives that have significantly improved user engagement and business metrics across our payment platform ecosystem.

FintechB2BSaaSProduct StrategyPaymentsLeadership

Senior Product Manager

August 2022 – June 2023

Led key initiatives that drive direct business impact, focusing on invoicing, payments, and expense management solutions. My work contributed to deeper integration across platforms and a stronger foundation for future product scaling. I established key processes for user research, feature prioritization, and cross-team collaboration that improved our product development velocity and successfully launched several critical features that enhanced user experience and drove measurable improvements in customer satisfaction and platform adoption rates.

FintechSaaSB2BCore PaymentsGTM Strategy

CV Design

Product and UX Consultant

January 2013 – Present

I work with early-stage startups and growth-stage companies to build intuitive, impactful digital products. My contributions range from leading discovery and UX design to advising on product-market fit and strategic roadmaps. I champion an iterative, user-centered process grounded in research, prototyping, and rapid testing. My consulting work spans multiple industries including healthcare, fintech, IoT, and enterprise software.

UX DesignProduct StrategyUser ResearchStartupsConsulting

Alert Labs Inc.

Director of Product Experience

January 2019 – July 2022

At Alert Labs, I led the product experience team for our smart building technology platform, directing design, usability, and user education across water and HVAC monitoring products. My focus on intuitive interfaces and clear communication helped grow adoption in commercial markets while I established design systems and user research practices that improved product usability and customer satisfaction. I successfully led the transition from B2C to B2B product strategy, redesigning core experiences to meet enterprise customer needs while maintaining ease of use for end users.

IoTSmart BuildingUX DesignProduct LeadershipB2B

Cognitive Systems Corp.

Senior UX Designer

September 2017 – December 2018

I led UX design for consumer-facing security and motion-sensing products, managing end-to-end mobile app experiences—from interaction design and usability testing to app store delivery—contributing to multiple award-winning product launches. I established user research practices and design processes that improved product development efficiency and user satisfaction while collaborating closely with hardware and software engineering teams to ensure seamless integration between physical products and digital experiences.

Consumer ElectronicsUX DesignMobile AppsIoTProduct Design

Igloo Software

Product Designer

February 2016 – August 2017

I designed collaborative digital workplace tools that supported internal communication and knowledge sharing, working closely with developers and product managers to create user flows and visual designs that improved employee engagement and system usability. I established the company's first formal UX design process and grew the design team from one to three members while introducing user research practices and design systems that improved product consistency and development efficiency, including leading the design of mobile applications and responsive web experiences that expanded the platform's reach.

Digital WorkplaceUX DesignCollaboration ToolsSaaSTeam Building

Occupational Health Clinics for Ontario Workers (OHCOW)

Ergonomist

May 2007 – February 2016

I helped workers and employers prevent injuries by designing ergonomic solutions and leading participatory workshops while building several digital tools used across clinics to streamline ergonomic assessments and reporting. I developed innovative assessment methodologies and created educational programs that improved workplace safety outcomes, collaborating with multidisciplinary teams to address complex workplace health challenges and contributing to research initiatives that advanced the field of occupational ergonomics.

ErgonomicsHuman FactorsWorkplace SafetyTool DesignResearch