Professional Journey
AffiniPay
Principal Product Manager
July 2023 – Present
Leading embedded fintech solutions, document automation, and helping level up teams to be outcome-focused and build successful products. I am currently leading the launch of our 0 to 1 spend management and credit card offering, Smart Spend, including initial customer discovery, vendor evaluation and selection, building and iterating the product through Beta, and GTM. I champion outcome-focused and customer-centric product development, leading initiatives that have significantly improved user engagement and business metrics across our payment platform ecosystem.
Senior Product Manager
August 2022 – June 2023
Led key initiatives that drive direct business impact, focusing on invoicing, payments, and expense management solutions. My work contributed to deeper integration across platforms and a stronger foundation for future product scaling. I established key processes for user research, feature prioritization, and cross-team collaboration that improved our product development velocity and successfully launched several critical features that enhanced user experience and drove measurable improvements in customer satisfaction and platform adoption rates.
CV Design
Product and UX Consultant
January 2013 – Present
I work with early-stage startups and growth-stage companies to build intuitive, impactful digital products. My contributions range from leading discovery and UX design to advising on product-market fit and strategic roadmaps. I champion an iterative, user-centered process grounded in research, prototyping, and rapid testing. My consulting work spans multiple industries including healthcare, fintech, IoT, and enterprise software.
Alert Labs Inc.
Director of Product Experience
January 2019 – July 2022
At Alert Labs, I led the product experience team for our smart building technology platform, directing design, usability, and user education across water and HVAC monitoring products. My focus on intuitive interfaces and clear communication helped grow adoption in commercial markets while I established design systems and user research practices that improved product usability and customer satisfaction. I successfully led the transition from B2C to B2B product strategy, redesigning core experiences to meet enterprise customer needs while maintaining ease of use for end users.
Cognitive Systems Corp.
Senior UX Designer
September 2017 – December 2018
I led UX design for consumer-facing security and motion-sensing products, managing end-to-end mobile app experiences—from interaction design and usability testing to app store delivery—contributing to multiple award-winning product launches. I established user research practices and design processes that improved product development efficiency and user satisfaction while collaborating closely with hardware and software engineering teams to ensure seamless integration between physical products and digital experiences.
Igloo Software
Product Designer
February 2016 – August 2017
I designed collaborative digital workplace tools that supported internal communication and knowledge sharing, working closely with developers and product managers to create user flows and visual designs that improved employee engagement and system usability. I established the company's first formal UX design process and grew the design team from one to three members while introducing user research practices and design systems that improved product consistency and development efficiency, including leading the design of mobile applications and responsive web experiences that expanded the platform's reach.
Occupational Health Clinics for Ontario Workers (OHCOW)
Ergonomist
May 2007 – February 2016
I helped workers and employers prevent injuries by designing ergonomic solutions and leading participatory workshops while building several digital tools used across clinics to streamline ergonomic assessments and reporting. I developed innovative assessment methodologies and created educational programs that improved workplace safety outcomes, collaborating with multidisciplinary teams to address complex workplace health challenges and contributing to research initiatives that advanced the field of occupational ergonomics.