Rideco

Background

RideCo is a local startup that builds software to provide efficient ride sharing services as an alternative form of public transit. I was hired initially to complete a heuristic review of the ride search functionality of the desktop website. My role quickly grew into leading the user experience design of both the driver and passenger products for their pilot launch in partnership with the City of Milton and Metrolinx.

What I did

Conducted a heuristic evaluation of the web booking experience and created annotated wireframes that included recommended improvements to the task flow.
Observed drivers during ride alongs to understand the experience during alpha testing. I then facilitated user story mapping that informed and prioritized the rapid redesign of the driver application developed in the following sprint.
Designed high fidelity passenger app wireframes and pair designed with the developer to quickly build a minimal product to be used in pilot testing.
Completed contextual observation of the new product with real users to evaluate the Milton Metrolinx pilot. It informed iterative improvements to the product post-launch.

You can read about the results of the Milton Metrolinx pilot in a case study by Rideco here.

Want to level up your teams?

If you'd like to get insight into how I can can help your teams focus on outcomes, please reach out. Some examples include:

Product Strategy
Continuous customer discovery
Empowered teams
Outcome-driven roadmaps
Product analytics and being data-informed
Shipping incremental customer value
Go-to-market motions