RideCo is a local startup that builds software to provide efficient ride sharing services as an alternative form of public transit. I was hired initially to complete a heuristic review of the ride search functionality of the desktop website. My role quickly grew into leading the user experience design of both the driver and passenger products for their pilot launch in partnership with the City of Milton and Metrolinx.

What I did

You can read about the results of the Milton Metrolinx pilot in a case study by Rideco here.

Want more detail?

I have what I call my 'rugged' portfolio.

If you would like to hear the stories and challenges behind some of my work and get insight into my process, feel free to reach out.