Onboarding Overhaul


Alert Labs initially targeted the consumer market for their IoT solutions. Shortly before I joined they had pivoted to a B2B model for commercial property management. The challenge was to update registration of all devices to a new, more professional model that was optimized for blue collar employees with limited technology literacy.

Following the redesign, we quickly learned from customer discovery that we also needed a high volume solution for deploying hundreds of sensors in a single building within a day that has delivered increased deal sizes and rapid growth in ideal customer profile companies.

What I did

Want more detail?

I have what I call my 'rugged' portfolio.

If you would like to hear the stories and challenges behind some of my work and get insight into my process, feel free to reach out.